The Studio unifies sales and marketing data with B2B target market segmentation.

The Forrester Wave™: B2B Customer Data Platforms, Q4 2023

How it works.

Bring the graph, studio and your own first party data altogether and connect them to your CRM to build a powerful system to uncover your TAM, ICP and much more to accurately target closeable demand.

Discover The Studio — Leadspace B2B Market Segmentation Tool
Double B2B Pipeline by Design

Models-as-a-Service

B2B Target Market Segmentation that leverages Leadspace’s Propensity, Persona and Intent Model portfolio — a Models-as-a-Service offering to continuously classify and score B2B sales pipeline aligning go-to-market strategy and execution with sales territories and total TAM.

Buyer Profiles

Build the best Buyer Profiles with improved buyer profiling and targeting, by defining segments built from 30+ curated B2B third-party sources and unify them with your company’s internal customer and financial data.

Targeting

Improve your go-to-market targeting with AI-recommended market and customer segmentation to identify and focus on the best buyers: by Propensity, Persona and Intent.

Customer Data

Activate Leadspace enriched, segmented and scored customer data directly in systems of record (CRM/MAP) and systems of engagement (email, web and ad platforms) to align sales and marketing across all the channels of a digital business.

B2B Graph

Build the industry’s best buyer profiles with the continued expansion and openness of the industry-leading Leadspace B2B Graph featuring new pre-built integrations to ZoomInfo and HG Insights. This allows you to seamlessly plug-in your existing licenses to access your data services through the Leadspace platform.

Build segments and activate them.

The Studio is a B2B market segmentation tool that helps your sales and marketing teams find, create and prioritize closeable business. The Studio allows your teams to discover and define your industry’s Total Addressable Market and to create highly efficient marketing campaigns that target your ideal buyer profile. Your teams can search the graph, segment and score audiences and activate those segments across your marketing automation platforms and digital media channels. Ensure a better ROI on your marketing efforts with The Studio.

READ THE FACT SHEET

The Studio is a B2B market segmentation tool that helps your sales and marketing teams find, create and prioritize closeable business. The Studio allows your teams to discover and define your industry’s Total Addressable Market and to create highly efficient marketing campaigns that target your ideal buyer profile. Your teams can search the graph, segment and score audiences and activate those segments across your marketing automation platforms and digital media channels. Ensure a better ROI on your marketing efforts with The Studio.

READ THE FACT SHEET

Build a tailored graph of your B2B buyer space.

Explore your B2B universe through the power of our AI driven, data agnostic buying center algorithm. Utilize endless search and filter options to see only the companies and buying centers that have been validated. Or size up the possibilities of companies by region, by industry, by technology, intent signal or from your custom buyer fit model. Build a tailored graph of your B2B buyer space.

Leadspace Customer data platform, b2b cdp, marketing technology, b2b cdp forrester leader

Explore your B2B universe through the power of our AI driven, data agnostic buying center algorithm. Utilize endless search and filter options to see only the companies and buying centers that have been validated. Or size up the possibilities of companies by region, by industry, by technology, intent signal or from your custom buyer fit model. Build a tailored graph of your B2B buyer space.

Jason Seeba
Chief Marketing Technologist

“Leadspace systematically helps us find and prioritize the right people in our target accounts. We can map our universe – one of the core tenets of our account-based marketing strategy at BloomReach.”

Score accounts and leads to scale look-alike demand.

The Studio gives you an operational picture of your entire customer base and prospects. It updates in real-time, so you can always trust the account and lead scoring. Customize a buyer classification engine and discover look-alike demand based on your Total Addressable Market and Ideal Buyer Profile.

One

Give us historical leads and opportunities that represent a sample of your business wins and losses

Two

We run a machine learning algorithm against 10K+ signals (company and person)

Three

The result? Your Ideal Buyer Profile. And an engine to score, discover and scale look-alike demand for your target market.

Organize Your Total Addressable Market.

Leadspace Target Market Segmentation allows your teams to cover 100% of your total addressable market by creating segments from companies, look-alikes or personas. Enrich them with contacts by persona with over 80 off-the-shelf profiles from our library to choose from — or create your own. Filter results further by suppressing contacts for overlap or status. Improve engagement and content delivery by discovering contacts by department, by job level or by location.

Jon Jagelsky
Marketing Operations Manager

“With Leadspace we’re confident we’re targeting the right prospects with the right offerings, throughout the Sales funnel.”

Create a market segment once. Activate it everywhere.

Activate B2B target market segments across all of your social, advertising or email channels, and marketing automation systems. Directly launch LinkedIn Campaign Manager against the segment. Use our LiveRamp connection to engage with Facebook, digital marketing platforms or other advertising avenues.